Introduction

Atominvest builds software for investment managers. Their platform covers the full investor and portfolio cycle: fundraising data rooms, investor onboarding, the investor portal, portfolio monitoring and reporting. Their clients are private equity, growth equity and private credit firms.

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That product moves fast, and the website has to move with it. New modules, new comparison pages, events, announcements and resources all need a place on the site, often within days.

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Situation

When we started working together in July 2026, Atominvest was looking for a design and Webflow partner who could keep up with that pace. The site needed regular new pages and redesigns, but every change took longer than the team wanted.

At the same time, the website had to do more than look good. In a competitive category, with established players and new challengers, visibility in Google and in AI search tools matters as much as the design.

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They needed a partner who could:

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• Ship design and development updates continuously, without long briefing cycles
• Make the website more scalable, so new pages can be built from existing components
• Build SEO and AI visibility into every update, not add it at the end

Our Role

Atominvest originally looked for a design and Webflow development partner. We took on that role, and added SEO/GEO on top. Today we work as their full website partner: from design in Figma to development in Webflow, to technical SEO and content structure for AI search.

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How We Work Together

We are part of the team's daily workflow. Requests come in through a shared Slack channel with the marketing team. Urgent changes get priority the same day, often within the hour. Larger updates are planned, designed in Figma and reviewed before we build them.

We also invest in the team's own capabilities. Through training and a clear component setup, the marketing team can create and update more pages themselves, without waiting on us for every change.

Design & Webflow Development

New landing pages and redesigns

Since the start of the partnership, we have designed and built 8 new product landing pages. We also redesigned the events page, the case studies and the existing product pages.

Navigation, hero and header

We rebuilt the navigation structure, and redesigned the hero and headers across the site to be more on brand.

CMS features the team can manage

We added features that give the marketing team more control:

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• A CMS-based product changelog
• A notification banner the team can switch on or off per announcement
• Filters on the case studies page, by product and module, plus a customer logo marquee for instant credibility
• A redesigned events page, with an optimised HubSpot integration

Blog and resources

We improved the blog overview and rebuilt the typography and spacing of every resource article, so long-form content is easier to read and scan.

SEO/GEO

Technical foundation

A detailed audit surfaced two issues with a big impact. A hidden link in the navigation component pointed to a 404 page, which affected 91 URLs at once. And on 6 pages, a stray line break broke the canonical URL. Fixing both took Site Health from 27 to 71. A follow-up audit in October 2026 brought it from 69 to 84.

New landing pages and page migrations went live without dips in traffic, because redirects and SEO settings were part of every release.

Positioning in the words buyers use

Atominvest's marketing manager spotted that "Investor Management" got 11 searches per month, while "Investor Relations" got more than 4,000. We rolled out the change across the whole site right away, so the product category now matches how buyers search for it.

Built for AI search

We are building every resource and product page to be easy for AI tools to understand and quote:

• Dynamic meta titles and descriptions for all 24 resource articles, replacing a generic default
• A direct answer under every H1, in about 140 characters
• Six key takeaways and five FAQs per article
• FAQ sections on product and solution pages, written around the questions buyers actually ask
• Sharp one-line positioning on comparison pages against other platforms in the market

We deliver these updates as ready-to-paste content, so the Atominvest team keeps full ownership of their CMS.

Results & Impact

• Site Health from 27 to 84
• New landing pages and migrations live without traffic dips
• Page launches in days, not months
• A marketing team that can ship more on its own, with a partner on call for the rest

We are now tracking the effect of the content and AEO/GEO updates on visibility and AI citations.